Telkom was looking to refocus their ambitions in servicing the South African business market and specifically the small to medium market. To that end, they created a new business unit focusing on business with the mission to make business progress accessible to all.
Our task was to create a brand that engages South African businesses and entrepreneurs. Something that differentiated them clearly from their consumer offerings/business units but retained enough of the existing brand to be apart of the family. The brand needed to speak to the ethos of "Encouraging Courage" which recognises the boldness and bravery required to start or run a business in South Africa.