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Born out of frustration and passion, isyours is a modest attempt at documenting the vibrant culture of the South African youth, and the incredible subcultures that fill our cities with the energy and personalities that make them world-class.


Our intention for the brand was to reflect this energy and diversity. IS YOURS needed to be playful and dynamic, and echo the interesting sentiments and content that will be shared on the platform.


The identity has multiple logo iterations too allow for the brand to be flexible and dynamic. We played with basic shapes and repitition to add a level of texture and vibrance to the brand and the content.

Check it

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