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We were briefed to conceptualize a visual identity system for the launch of Patta’s THE NEXT WAVE, a 2 Day mentorship exchange in partnership with MAMAKASHAKA which was held at Nike’s Shapa Soweto Campus.

We designed and rolled out the digital, social and physical elements for this exchange - our objective was to create a modular visual language inspired by the iconic Patta Airmax 1s that could flex across any format.

It was a dream working with the Patta, Nike and Mamakashaka team and all the people that helped us bring this project to life.

Creative Direction BCKRDS
Photography BLACKSMITH
Animation OHONEONE

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