The Sasfin brand had gone without any
real consideration for some time. Strategically, they’ve always known who they are but have never really had it accurately expressed in design. Beyond a Bank has been Sasfin’s long standing mission however this has never found authentic and meaningful expression from a Brand design perspective.
We developed a refined yet distinct brand, centred on Sasfin's approach of going beyond to be the Bank for Growing Businesses.
Demographica brought us on as a partner to refine and complete the brand identity and deliver a comprehensive style guide.