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​The Sasfin brand had gone without any 
real consideration for some time. Strategically, they’ve always known who they are but have never really had it accurately expressed in design. Beyond a Bank has been Sasfin’s long standing mission however this has never found authentic and meaningful expression from a Brand design perspective. 

We developed a refined yet distinct brand, centred on Sasfin's approach of going beyond to be the Bank for Growing Businesses.

Demographica brought us on as a partner to refine and complete the brand identity and deliver a comprehensive style guide. 

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