SPOTIFY : GREASY TUNES
Lending off the concept of the UK’s Greasy Tunes, Greasy Tunes Cafe was a tangible experiential campaign rooted in cultural relevance to drive brand love, social sentiment and engagement with Gen Z audiences and creators in Johannesburg.
Celebrating African Culture, in the Spotify way.
We were tasked to create a distinct and flexible identity system that would scale across all elements - from digital to physical applications, merchandise, collateral, interior graphics, screen graphics and animations.
Creative Direction & Branding : BCKRDS
Campaign Design & Experential : Mamakashaka
Food & Hospitality Design : Studio H x Kasi Kuts
Spacial Drawing & Architecture : Moea Studio
Bar Operations & Mixology : The Bar Business
Talent Manager : Jean-Michel Wickli
Sound & Technical : Soundcheck
Web Design : ctrlr.studio
Social Media : Wunderman Thompson
Food Photography : Andre Badenhorst
Photographer : ArtVillain
Film : The Minerals