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Rather than calling it work, Niche Guys consider themselves to be on a journey through creativity, invention and passion.

Client : Don’t touch my logo. So the first thing we did was touch the logo. Our intention was to retain existing equity in the identity, and better highlight the “N” and still hint at coding language (\). 

The Niche Guys are creative rebels and this identity confirms it. Triumphant in its flexibility, simple brand assets enable the agency to execute it with riotous abandon – without compromising the aesthetic or the appeal of the design. This allows each employee to apply the assets in their own random way without transgressing the efficacy of the identity.

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